{"title":"New Arrivals","description":"","products":[{"product_id":"nattou-teddy-musical-mobile","title":"Nattou Teddy - Musical Mobile","description":"Let your little one enjoy the soothing tones of the musical mobile while the moon \u0026amp; clouds gently rotate. With these cute figures, the mobile is not only an eye-catcher in the bedroom, but it also promotes your baby's auditory awareness thanks to the built-in music box that plays a soft \"Le-La-Lu\" melody. You can securely and easily attach this musical mobile to your child's crib, playpen, or crib. All figures can be detached and machine-washed.\nMusical mobile with spinning plush figures and a soft \"Le-La-Lu\" melody.\n5 cute figures made of polyester to captivate your baby's imagination\nMaterial:\nSize: 65*40*35 cm\nEasy to clean: detachable figures machine washable at 30°C.","brand":"Hippychick","offers":[{"title":"Default Title","offer_id":53005654032731,"sku":"NATTED856300","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/1093\/2827\/files\/d7d52e333ad6a2e80a9d2e54088562fd661e76ba3b69491225be5dacccc86cb0.png?v=1779128644"},{"product_id":"tummi-bears-collection","title":"Tummi Bears Collection","description":"\u003cp\u003eMeet The Tummy Bears, 42cm plush companions crafted from soft 100% polyester. This Tummi Bear® features a generous 15cm x 15cm print area on the belly—perfect for personalisation through embroidery, heat transfer vinyl, or sublimation. The innovative zipped bottom allows you to easily remove the stuffing, making customisation seamless. Ideal for creating bespoke gifts that feel handmade and treasured.\u003c\/p\u003e\n\u003cp\u003eCheck out the full range of Tummi Bear friends now in stock available to be customer personalised for an extra £5 - Contact for details\u003c\/p\u003e","brand":"The Elephants Pyjamas","offers":[{"title":"Alfie the alpaca","offer_id":53345223999835,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Greyson the grey bear","offer_id":53345224065371,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Mango the monkey","offer_id":53345224130907,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Ziggy the zebra","offer_id":53345224196443,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Uma the unicorn","offer_id":53345224261979,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Monty the meercat","offer_id":53345224327515,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Patch the panda","offer_id":53345224393051,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":false},{"title":"Lottie the lamb","offer_id":53345224458587,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Hugo the hippo","offer_id":53345224524123,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Dexter the dinosaur","offer_id":53345224589659,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Bumble the bee","offer_id":53345224655195,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Fizz the flamingo","offer_id":53345224720731,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Ellie the elephant","offer_id":53345224786267,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":false},{"title":"Pippin the penguin","offer_id":53345224851803,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Freddie the frog","offer_id":53345224917339,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Coco the cat","offer_id":53345224982875,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":false},{"title":"Fern the fox","offer_id":53345225048411,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":false},{"title":"Gigi the giraffe","offer_id":53345225113947,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":false},{"title":"Blossom the bunny","offer_id":53345225179483,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Breeze the Blue Bear","offer_id":53345225245019,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Petal the Pink Bear","offer_id":53345225310555,"sku":null,"price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/1093\/2827\/files\/group_shot.jpg?v=1779234705"},{"product_id":"guilded-bird-toile-bamboo-baby-blanket","title":"Gilded Bird Toile Bamboo Baby Blanket","description":"\u003cp\u003eIntroducing our Guilded Bird Toile Bamboo Baby Blanket — a luxurious addition to any nursery. Crafted from soft, breathable bamboo fabric, this blanket combines gentle comfort with sophisticated design. The intricate safari toile pattern features gilded bird motifs, bringing an editorial, nature-inspired aesthetic to your little one's space. Perfect for tummy time, stroller outings, or as a cherished gift, this blanket offers both style and practicality. Bamboo naturally regulates temperature and is hypoallergenic, making it ideal for delicate skin. A timeless piece that grows with your child.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e70% Bamboo, 30% Organic Cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e110cm x 110cm\u003c\/li\u003e\n\u003cli\u003eUltra soft sustainable fibers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eExclusive Gilded Bird designs\u003c\/li\u003e\n\u003cli\u003eApproved by 1000's of parents\u003c\/li\u003e\n\u003cli\u003eAvailable in Sage, Pink \u0026amp; Blue\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gilded Bird","offers":[{"title":"Powder Blue","offer_id":53038813086043,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Sage Green","offer_id":53038813118811,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Soft Pink","offer_id":53038813151579,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/1093\/2827\/files\/GbBlanketsMain.jpg?v=1779278958"},{"product_id":"gilded-bird-spring-toile-quilted-playmats","title":"Gilded Bird Spring Toile Quilted Playmats","description":"\u003cform method=\"post\" action=\"https:\/\/www.thegildedbird.co.uk\/cart\/add\" id=\"add-to-cart-form\" class=\"shopify-product-form\" enctype=\"multipart\/form-data\"\u003e\n\u003cdiv class=\"product-info-wrapper\"\u003e\n\u003cdiv id=\"shopify-block-AZHcrOW0rL0R5Wldqa__782dfd95-b566-43ea-85fe-9efd4b7c61dd\" class=\"shopify-block shopify-app-block station-tabs-product-block\"\u003e\n\u003cdiv id=\"station-tabs_AZHcrOW0rL0R5Wldqa__782dfd95-b566-43ea-85fe-9efd4b7c61dd\" class=\"station-tabs is-initialized rte is-ready\" data-pro-tabs=\"true\" data-start-tab-element=\"h3\" data-default-tab=\"false\" data-default-tab-title=\"Description\" data-show-local-above=\"false\" data-show-global-above=\"true\" data-show-tabset=\"true\" data-show-local-below=\"true\" data-show-global-below=\"true\" data-stop-tabs-element=\"false\" data-show-stop-element=\"true\" data-layout=\"vertical\" data-allow-multiple-open=\"false\" data-open-first-tab=\"true\" data-deep-links=\"true\" data-remove-empty-tabs=\"false\" data-clean-content-level=\"basic_tags\" data-lang=\"en\" data-station-tabs=\"i1\" data-uuid=\"u8zlzl9\"\u003e\n\u003cdiv class=\"station-tabs-tabset mod-indicators mod-indicators-chevrons mod-indicators-after mod-vertical\"\u003e\n\u003ch3 class=\"station-tabs-tabtitle\"\u003e\u003cspan id=\"station-tabs-tab_ht-i1-t10\" class=\"station-tabs-tab mod-first is-active\" aria-controls=\"station-tabs-tabpanel_ht-i1-t10\" data-slug=\"description\" role=\"button\" aria-expanded=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eDescription\u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"station-tabs-tabpanel is-active\" id=\"station-tabs-tabpanel_ht-i1-t10\" aria-labelledby=\"station-tabs-tab_ht-i1-t10\" aria-hidden=\"false\" role=\"region\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cp\u003e\u003cspan\u003eWhether it’s tummy time or a picnic in the park, our stunning quilted playmats make the perfect base. Made with certified organic cotton, we’ve made sure they’re soft, have plenty of padding and are easy to wash. The reversible design allows for versatile use, making it a beautiful addition to any room. Eight exclusive designs to choose from.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 135cm x 135cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaterial: 100% GOTS organic Cotton, 100% Polyester Wadding (inside padding)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"station-tabs-tabpanel\" id=\"station-tabs-tabpanel_ht-i1-t14\" aria-labelledby=\"station-tabs-tab_ht-i1-t14\" role=\"region\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003cdiv data-station-tabs=\"i0\" class=\"station-tabs is-initialized rte is-ready\" data-uuid=\"uej4zjq\"\u003e\n\u003cdiv class=\"station-tabs-tabset mod-indicators mod-indicators-chevrons mod-indicators-after mod-horizontal\"\u003e\n\u003cdiv data-pro-tab-id=\"58481\" class=\"station-tabs-tabpanel is-active\" data-type=\"text\" id=\"station-tabs-tabpanel_pt-i0-t58481\" aria-labelledby=\"station-tabs-tab_pt-i0-t58481\" aria-hidden=\"false\" role=\"tabpanel\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cul\u003e\n\u003cli\u003eIf you’re buying NON-organic, the cotton is sprayed with extensive amounts of pesticides - bad for the environment and the people who harvest it.\u003c\/li\u003e\n\u003cli\u003eAbout 1\/3 of a pound of insecticides is used to grow enough cotton for one NON-organic t-shirt- imagine how much is needed for a bed sheet!\u003c\/li\u003e\n\u003cli\u003eOrganic Cotton typically lasts longer as the threads have not been broken down or damaged by chemicals both in the growing and manufacturing process - so you’re getting a higher quality and softer cotton for your baby.\u003c\/li\u003e\n\u003cli\u003eYour baby deserves only the best, most natural and safe materials in their cots - with The Gilded Bird’s range of bedding you can rest better knowing your baby is sleeping on the best.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGOTS Organic is quite simply the GOLD standard in clean, sustainable and naturally grown cotton. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Gilded Bird","offers":[{"title":"Pink","offer_id":53039311913307,"sku":null,"price":69.99,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":53039311946075,"sku":null,"price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/1093\/2827\/files\/Gbmats.jpg?v=1779279990"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/1093\/2827\/collections\/Tummi_bears.jpg?v=1780341659","url":"https:\/\/www.theelephantspyjamas.com\/collections\/new-arrivals.oembed","provider":"The Elephants Pyjamas","version":"1.0","type":"link"}